Zay Flowers: Is the Ravens' WR1 About to Take Flight?

Jeff Blaylock spotlights Zay Flowers and why his ceiling may be higher than last season's WR7 finish.

Jeff Blaylock's Zay Flowers: Is the Ravens' WR1 About to Take Flight? Jeff Blaylock Published 07/15/2026

IMAGN IMAGES via Reuters Connect - Zay Flowers About to Take Flight

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Zay Flowers was the fantasy WR7 last season while playing on a team with the fourth-fewest offensive snaps and lowest pass-play rate in the league. He had 86 receptions for 1,211 receiving yards, placing eighth and sixth in the league, respectively, despite being 31st in routes run (464) and 18th in targets (118). Flowers averaged 0.53 PPR fantasy points per route run, placing fourth among receivers and tight ends with at least 400 routes, behind Puka NacuaJaxon Smith-Njigba, and Amon-Ra St. Brown.

Yet few fantasy managers would consider Flowers to be performing at the same level as those superstar wide receivers. He's being drafted so far this year as a high-end fantasy WR2, but his ongoing role and past performance suggest he's a bargain at that price. The Ravens are getting a bargain as well. Flowers is entering the fourth year of a rookie contract that will pay him around $2.5 million for 2026. In April, the team exercised its fifth-year option, which will pay him around $27 million in 2027, a hefty raise but still below market value relative to other receivers' recent extensions.

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While I expect Baltimore will continue to build its identity around the run game, new offensive coordinator Declan Doyle wants to feature explosive plays. Four of Flowers's 14 career touchdown receptions have gone for 50 yards or more. He is one of just nine players with at least four such touchdown receptions since 2023, according to Stathead.

Doyle helped design the Bears' offense under Ben Johnson, though Doyle did not call the plays there. Notably, that offense was in the top quarter of the league in yards after the catch (YAC) per reception. A similar passing scheme suits Flowers's skill set.

Zay Flowers Boasts Elite Efficiency

Zay Flowers is one of the most consistently efficient wide receivers in the league. He averaged 2.61 yards per route run in 2025, ranking fourth among the 53 wide receivers and tight ends who ran at least 400 routes, trailing only Puka Nacua, Jaxon Smith-Njigba, and Amon-Ra St. Brown. His 2.35 yards per route run in 2024 ranked eighth that season.  He also finished among the league leaders in yards per target over expected last season.

Receiving Metrics and Ranks Among WRs/TEs with at Least 400 Routes Run, 2023-25

Metric 2023 Rank 2024 Rank 2025 Rank
Yards/Rte 1.70 32nd 2.35 8th 2.61 4th
YAC/Rec 5.03 21st 6.09 6th 5.42 7th
MTF/Rec 0.29 1st 0.28 1st 0.23 4th
FP/Rte 0.41 27th 0.47 15th 0.53 4th
Yds/Tgt Over Exp. 0.40 24th 0.90 14th 2.20 6th

Flowers has averaged 5.5 YAC per reception over his three seasons. His average YAC per reception was lower last season than in 2024, largely because he caught passes from Tyler Huntley and Cooper Rush for several weeks. Flowers had nearly the same YAC per reception for the 13 games Lamar Jackson played in 2025 as he did in 2024. Flowers's post-catch yardage fell when the backups were in the game, dropping to 4.67 yards per reception with Cooper Rush and 2.65 with Tyler Huntley at quarterback. 

Flowers has been a consistent separator since entering the league. According to NFL Next Gen Stats, he averaged 3.7 yards of separation in 2023, 3.9 in 2024, and 3.6 in 2025, ranking sixth, fourth, and fifth among wide receivers with at least 50 receptions in that season. He also excels at shedding tacklers. Since 2023, Flowers has averaged a broken tackle every 9.1 receptions, ranking third among wide receivers behind Deebo Samuel Sr. and A.J. Brown.

Top 10 PPR Wide Receivers, 2025

Player PPR Rank Tgts Recs Yds RecTDs Yds/Rec YAC/Rec
Puka Nacua WR1 166 129 1715 10 13.3 5.2
Jaxon Smith-Njigba WR2 163 119 1793 10 15.1 4.4
Amon-Ra St. Brown WR3 172 117 1401 11 12.0 4.9
Ja'Marr Chase WR4 185 125 1412 8 11.3 5.1
George Pickens WR5 137 93 1429 9 15.4 5.2
Chris Olave WR6 156 100 1163 9 11.6 2.9
Zay Flowers WR7 118 86 1211 5 14.1 5.3
Nico Collins WR8 120 71 1117 6 15.7 4.6
Davante Adams WR9 114 60 789 14 13.2 2.0
Michael Wilson WR10 126 78 1006 7 12.9 3.5

His efficiency has made up for a relative lack of volume. Among the top 10 PPR finishers, Flowers ranked ninth in targets (118). That volume gap is one reason he's priced as a WR2, but his role in the offense is more secure than his target rank suggests, offering distinct potential for increased volume.

Primary Receiving Role Is Secure

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